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In the spring of 2017, fishnet tights thoroughly entered urban fashion, paired with ripped jeans. Manufacturers of tights and stockings quickly responded to the new trend. Living even in a statistically average town in Russia, in the spring (and even now) you could find fishnet tights in stores such as Calzedonia or Oysho (which, it seems to me, are available almost everywhere).
Calzedonia made a very thorough move in the mesh direction - releasing non-standard color solutions in addition to black and playing with mesh calibers from fine, to medium and large. That's why I chose them. Plus they already have a belt, and the price is 100 rubles. cheaper than Oysho.
I bought the tights offline, that is, in a regular store for 800 rubles. It's funny that the sellers decided that fishnet tights were needed specifically for this trend: to wear with ripped jeans. Although I just wanted classic fishnet tights for a long time to experiment with style in the boudoir and outside the boudoir.
The order was made with money sent for reviews. All opinions are my own.
Composition: 92% polyamide, 8% elastane
This model of tights has only two sizes S/M and M/L. In this case, I didn’t even have to resort to looking at the size chart: with my height of 187 cm, it’s clear that I should take M/L. Choosing between two sizes is easier.
However, I advise you to look at the size chart for those who order. Here's what it says on the package.
Calzedonia fishnet tights sizing chart
I don't wear fishnet tights often. I have them for certain looks and styles, and not for everyday wear every day. I love variety, and wearing the same thing very often seems boring to me.
By the way, you may have already seen these tights.
For convenience, so that the toes do not fall out of the mesh, the mesh on the toe of the tights is made smaller. But the strip of fine mesh was not wide enough for my foot. Maybe people with narrower feet won't notice this. But in principle, this is not critical, and my little fingers are almost fine too. The idea is great.
Special toe treatment
The tights do not have a gusset. And I like it too, because I love crazy experiments with style, or at least the potential opportunity to experiment. But the gusset could have prevented me from doing this. Especially when it comes to boudoir looks.
Elastic waistband at top
This is what missing gusset looks like
What I didn't like: For my waist with a girth of 75 cm, the elastic band of the belt was tight. For more than three hours it becomes completely uncomfortable for me to wear it. That is, the idea of wearing these tights all day immediately disappears for me. The rubber band tends to cut into the stomach. I would venture to guess that if you have a larger girth, you will be even more uncomfortable than I am.
I also don’t really understand why the soft trim at the waistband is made with the soft part facing outwards. Typically, tactilely pleasant material is placed on the side of the body. This is a less critical question, and less epic, than the tight belt question. But still curiosity gnaws.
The mesh itself sits relatively comfortably on the foot and leaves only small marks in the process. My legs did not turn into sausages during use. But it seems to me that in terms of height I have reached the peak of comfort, and if I stretch these tights to a higher height, it will no longer be so comfortable. The threads are immediately tensioned from the place where the gusset is usually located, towards the legs. Feeling of lack of height. So if you are taller than 187 cm, it might make sense to look for another model.
Who can be comfortable in such tights? In my opinion, petite girls and girls of average height are quite thin. And tall and very thin. Thinner than me. I would recommend everyone else to look for an alternative.
Final score: 6 out of 10
The famous Italian brand Calzedonia is one of the leaders in the production of stunning women's swimsuits and stylish beachwear. In the summer season of 2017, the brand's designers tried to make the classic bikini even more expressive and chic; Moreover, throughout its thirty-year history, Calcedonia has never ceased to amaze us with exquisite and revealing models of one-piece and separate swimsuits.
From year to year, Calzedonia swimwear models drive you crazy and make you literally want them, and this becomes quite real - after all, the brand’s pricing policy is very pleasant for Russian consumers represented by stylish young women who prefer only current classics or newfangled design solutions.
The brand, created in a small Italian city, soon became the most popular in the world: I’m sure that each of you has heard about it. It is thanks to the world fashion trends, which are embodied in every model of Calzedonia swimsuits, the brand has become so famous and loved. The quality of the products deserves special attention: it is excellent and does not make you doubt for a second about purchasing your favorite bikini swimsuit or other beach wardrobe item.
The range of swimsuits from the Italian brand Calzedonia allows you to purchase a whole set (top+bottom) or choose your own combination of parts of different colors, styles, textures and even cuts, creating an original and unique style.
Tankinis are a model with an elongated top that resembles a T-shirt and slip panties. In the Calzedonia collection, the tankini is presented in a strict black color - the ideal choice for an uncompromising girl. In addition, a tankini is suitable for those girls who are not confident in the ideality of their tummy or for women who are only a short time pregnant.
The right choice of the main beachwear - a swimsuit - is the key to a great mood and creating an original image. To make the right choice and make your figure look amazing, you should consider a few tips from stylists when choosing a swimsuit from the fashionable Italian manufacturer Calzedonia:
Each of us wants to look amazing in open clothes on the beach and feel comfortable both on a sunbed and while swimming and other active activities. To ensure this, you should take a responsible approach to the choice of beachwear - a swimsuit, or rather, your ideal size. The sizing chart of the Italian brand Calzedonia is not unique and allows you to correctly determine your own size by correlating it with the table parameters
Table 1
The size chart of Calzedonia swimsuits has several designations, including generally accepted international ones in the system: xs, s, m, l and so on. There are models with markings more familiar to Russian women, which indicate the volume of the chest and cups, for example, 70A, 80B, 90C.
Consumers note that the sizes of Calzedonia swimsuits correspond to those indicated in the tables (the swimsuits are neither too big nor too small, that is, they are strictly equal to the specified parameters).
The upcoming one will be especially hot, because the new collection of swimwear from Calzedonia includes the most revealing models in stunning colors. This season, bikinis are more relevant than ever - more closed or revealing, plain or printed, depending on your taste preferences.
Shipping from Italy at the rate of 8 euros per kg + 200 rubles + Russian mail and package.
Gray leggings, one size - 120 RUR
Pink leg warmers, one size - 120 RUR
Pink nylon leggings - 90 RUR
Fuchsia nylon leggings - 90 RUR
Warm cotton leggings, blue, black - 120 RUR
4-6 years, 8-10 years
Delivery at the rate of 8 euros per kg + 200 rubles + Russian mail and package.
3. Hot pink 2 years - in stock
6. Pink 6 years - 27 euros***sold out
7. Black tights Blumarin - 10 years in stock
Monnalisa in stock
black 4, 6, 8 years old
white 6, 8 years old
Tights 4 years - in stock
Monnalisa 8 years old - in stock
Tights Blumarin 4 years - in stock
Tights 6 years - in stock
white 12/14 years
pale pink (peach) 1-2 years (price in PM), 10 years, 12 years
hot pink (fuchsia) 1-2 years (price in PM), 4 years, 6 years, 8/10 years, 10/12 years
gray 6 years 8/10, 10/12 years, 12/14 years
black *** is over
Socks for newborns - in stock
HOMEWORK:
Homemade - T-shirt for clothes TEZENIS outlet 6-7 years cost 55 rub.
Homemade - T-shirt for TEZENIS outlet clothes for 6-7 years - cost 55 rubles
Homework - T-shirt TEZENIS outlet 6-7 years - cost 55 rub.
______________________________________________________________
2/3 years height 92/98 cm
2/3 years height 92/98 cm
2/3 years height 92/98 cm
____________________________________________________________________
TIGHTS Calcedonia
Calzedonia tights size chart
1. Calcedonia tights
The first "flowers" - cost 180 rubles
Second “heart/rhombus” - 180 rub.
Third - cost 160 rubles
Latest chipria color - cost 160 rubles
Herringbone tights, panna color - cost 160 RUR
Second - 160 rub.
2 years, 2/4, 4/6, 6/8
Latest sand color 120 RUR
1.2. Calcedonia - 140 rub.
Panna "pigtail" 2 years
Panna "rhombus" 12-18 months
1.3. Calcedonia
Chipriya 2 years - 140 rub.
White 12-18 months - 160 RUR
1.4. Calcedonia 5/8 years - 160 rub.
1.5. Calcedonia mesh in soft pink color “hearts” - 220 RUR
2 years, 4/6 years, 6/8 years
1.6. Calcedonia mesh in soft pink "rose" color - 220 RUR
1.7. Calcedonia white “bows” - 220 RUR
1.8. Calcedonia small tulle "roses" - 220 RUR
2, 2/4, 4/6, 6/8, 8/10
1.12. New collection - 180 rub.
Cupcakes 2/4, 4/6
--- "Paris" 2/4
Poodles 2/4, 4/6
2. Calcedonia tights
Birds 2 years - cost 120 rubles
Dairy with cats - 120 rub.
2 years, 2/4 years, 4/6 years
White with gold ornaments 2 years - 120 RUR
2.1. Calcedonia new collection spring 2015 - 250 rub.
Carriage, hearts 2/4, 4/6
Hearts 2/4, 4/6, 6/8 years
Flowers, butterflies 4/6
Paris 2/4, 4/6, 6/8 years
2.2. Calcedonia new collection spring 2015 - 250 rub.
Flowers (small tulle) - 2/4, 4/6, 6/8 years
Hearts (small tulle) - 2/4, 4/6, 6/8 years
2.3. Calcedonia - 190 rub.
Pink with bow 2, 2/4, 4/6, 6/8 years
Golden Hearts 2, 2/4, 4/6, 6/8 years
Gray roses 2/4, 4/6, 6/8 years
2.4. Calcedonia - 190 rub.
Gray with bows 2, 2/4, 4/6
Grays with cats 2, 2/4, 4/6
Black with bows and silver hearts 2/4, 4/6, 6/8 years
2.7. Calcedonia
Milk with blue flowers - 1.80 euros ***sold out
Milk "flowers" - 150 rub.
2 years, 2-4 years, 4/6, 6/8, 8/10 years
Soft pink color with bows - 120 RUR
Tights Omsa line Serenella dark blue 120 RUR
First ***sold
Middle 2/4
Last 4/6
2.9.
Omsa tights line Serenella
Blue in White flower 6/8 years - 120 rub.
In the middle1-2 years
Thick dark blue 6/8 years old - 120 RUR
3. Calcedonia
White/pale lilac hearts with glitter - 100 RUR***sold out
White tights with blue bows and silver. sprinkling - 120 rub.
White with red hearts - 130 rub.
3.1. Calcedonia
Pink thick ones with diamonds - cost 2 euros ***sold out
Pink dense - 2 years - 130 rub.
3.3. Calcedonia
Pink with lurex ***sold out
Fuchsia with lurex - cotton 73%, polyamide, polyester - 140 rub.
2 years, 2/4 years
3.4.. Calcedonia with lurex sprinkling, silver color - cost 140 rubles
Red with silver sprinkling
2 years, 2/4 years, 6/8 years
Black with silver sprinkling
3.5. Microfiber 200, dense - 180 rub.
Dark pink 2/4 ***sold out
Soft pink 2/4 - in stock
3.6. Microfiber 200, dense - 180 rub.
Gray braid 2/3
Pink braids 2/3
Pink 6 years
White 6 years
4.5. Thick tights Cipry made in Italy - 130 RUR
Pink 6 years
Blue 6 years
Pink 3/6 months - 50 rub.
White 15-18 months - 1.30 euros***sold out
5. Thick red viscose tights (density like cotton) with gold sprinkling - 190 rub.
5.1. Calcedonia made of viscose (density like cotton) - 190 rub.
Gray with silver. Lurex - 2 years
Blue with silver. Lurex - 2 years
5.2. Calcedonia made of viscose (density like cotton) - 220 rub.
Blue with gold lurex 2/4 years
Black with silver lurex 2/4 years
6. Calcedonia socks - cost 110 rubles
Pink with hearts***sold out
Pink with pink polka dots 0-4***sold out
White with cat 0-4***sold
White with silver hearts 4-8 years
6.01. Nose 100 RUR
Lilac 2/4 years
Yellow 2/4 years
White 2/4 years
Pink 2/4 years
6.1. Calcedonia socks - 1.50 euros
First white with blue bow 0-4 years, 4-8 years
White with lace trim ***sold out
White with blue piping ***sold out
Last white ones with blue bows***sold out
6.2. Socks Calcedonia
White / colored buttons 0-4 years ****sold out
White socks flowers 0-4 years - 100 rub.
White openwork 0-4 years, 4-8 years ****sold out
White with polka dots 0-4 years - 100 rub.
6.03. Calcedonia socks - 110 rub.
Blue bow 6-8 years
Pink bow 6-8 years
White flower 4-8 years
6.3. Calcedonia socks - 110 rub.
Colored hearts 0-4 years, 4-8 years
Tulle/rose 4-8 ***sold out
White ruffles 4-8 years
6.04. Calcedonia socks - 140 rub.
Left / silver hearts 2/4, 5/8
White bows 2/4
6.4. Socks Calcedonia
Dairy with bows - 0-4 years, 4-8 years price ***sold out
Dairy with flowers 0-4 years - cost 70 rubles
Dairy peas - 0-4 years, 4-8 years cost ***sold
6.05. Calcedonia socks - 140 rub.
Cupcakes 2/4, 5/8 ***sold out
Flowers 2/4, 5/8
Cherries 2/4***sold
6.7. Calzedonia footprints
Pink tulle 0-4 years - 90 RUR
White (tulle/cotton) 0-4, 4-8, 8-12 years - 120 rub.
White tulle 8-12 years - 100 rub.
6.8. Calzedonia footprints
Soft pink cotton 0-4 years, 4-8 - 100 rub.
Grey, pink edging 0-4 ***sold out
Gray 0-4 years and 4-8 years - 100 rub.
6.9. Calzedonia footprints - cost 100 rubles
Blue with white bow 0-4 years, 4-8 years
Blue 0-4 years, 4-8 years
Under jeans 0-4
7.2. Calcedonia cotton
Soft pink 12-18 months - 220 RUR
Red hearts 12-18 months - 220 rub.
Flowers 12-18 months - 220 RUR
Gray 12-18 months - 220 RUR
7.3. Calcedonia cotton
12-18 months - 220 rub.
7.4. Warm cotton - 220 rub.
Hearts 12/18 months height 78-84 cm***sold out
Roses 2 years
7.5. Calcedonia warm cotton - 220 RUR
blue with white 2/4
7.6. Warm cotton 250 RUR
hearts 2 years
Lurex stripe 2 years
7.7. Warm cotton 250 RUR
blue polka dot fuchsia 2 years
7.8. Warm cotton 250 RUR
gray with blue polka dots 2, 2/4 years
7.9. Warm cotton 250 RUR
milky with pink peas 2 years
7.10. Warm cotton 250 RUR
stripe/heart 2, 2/4 years
7.11. Warm cotton 250 RUR
leo 2, 2/4 years
7.12. Warm cotton 250 RUR
pastel stripe 2, 2/4 years
7.13. Warm cotton 250 RUR
tights - knee socks 2, 2/4 years
7.15. PROMOTION: cost 220 rub.
Multi-colored peas - 2/4 years ***sold out
Dairy, pink peas - 2 years
7.16. PROMOTION:
Black with silver lurex + gray polka dots
2 years, 2/4- 220 rub.
Gray with blue hearts and silver lurex ***sold out
8. Calcedonia warm cotton - 220 rub.
Sandbags with bows ***sold out
Sandy with pink and white stripes 2 years
Striped 2 years
8.2. Calcedonia in stock - 200 RUR
Black and white diamonds 2 years
Colored diamonds 2/4 years
8.4. Calcedonia warm cotton - 200 rub.
Black 2 years
Gray 2 years
Beige ***sold out
8.5. Calcedonia warm cotton - 220 RUR
Dairy 2 years
Gray ***sold out
8.6. Calcedonia warm cotton - 200 rub.
2 year stripe
Diamonds 2 years
8.7. Calcedonia warm cotton - 200 rub.
Peas 2 years
Snowflakes 2 years
8.8. Cotton tights Cipry made in Italy - 180 RUR
8.9. Cotton tights Cipry made in Italy - 180 RUR
8.11. Thick polyamide tights - Cipry made in Italy - 180 RUR
blue 13/14 years
8.12. Cotton tights Cipry made in Italy - 180 RUR
9. Calcedonia warm cotton - 220 rub.
White - all sizes
Dairy - all sizes
Avorio effect mellange 2 years
9.2. Calcedonia warm cotton - 220 RUR
Chocolate color 2 years, 2/4 years, 4/6 years, 6/8
Sand color 2 years, 2/4 years
Gray 2 years, 2/4 years
10. Calcedonia warm cotton - 220 rub.
Pink - all sizes
Red - all sizes
Fuchsia - no
Violet 2, 2/4
Ripe cherry 2/4
10.1. Calcedonia warm cotton - 220 RUR
Black - all sizes
Blue - all sizes
Blue with white sprinkling ***out
11. Calcedonia - 180 rubles
Blue 2 years
Gray 2 years
Fuchsia 2 years
11.1. Calcedonia - 180 rub.
Ripe cherry - 4/6 years
White - 2, 2/4 years
11.4. Calcedonia - 180 rub.
First 2/4 years
Second 2 years, 2/4 years
Last 2 years, 2-4 years
LEGGINGS --- CAPRI ---
12. Thick leggings Calcedonia - 250 rubles
12.1. Thick Calcedonia leggings for blue jeans - cost 250 rubles
12.2. Calcedonia fuchsia - 250 rub.
3/4 years, 7/8 years
12.3. Calcedonia leggings for jeans - 250 RUR
12.4. Leggings Calcedonia / white cotton with blue seams - cost 200 rubles
13. Leggings Calcedonia cotton
Dark blue color 5/6 years - cost 160 rub.
Black 3/4 years
15. Calcedonia - 200 rubles
16. Leggings Microbe rhinestones
blue 18 months, 2, 2, 2 years
red 18 months, 2 years
17. Leggings Mokrob
3, 3, 5, 6 years
18. Mokrob leggings with ribbons
white 2,2,3 years
blue 18.2 g
20. Plain tights THIN cotton - made in Italy - cost 220 rubles
55% cotton, 40% polyamide, 5% elastane (NOT pilled)
white 16-24 months, 2/4 years, 4/6 years, 6/8 years, 8/10 years
milky almost white (ecru") - 16-24 months, 2/4 years, 4/6 years, 6/8 years, 8/10 years
pink - 16-24 months, 2/4 years, 4/6 years, 6/8 years, 8/10 years
red - 16-24 months, 2/4 years, 4/6 years, 6/8 years, 8/10 years
blue - 16-24 months, 2/4 years, 4/6 years, 6/8 years, 8/10 years
black - 2/4 years, 4/6 years, 6/8 years, 8/10 years
pink and fuchsia peas 1/2 year
chamomile 1/2 year old ***sold out
berries 1/2 year
1/2 year old balls
butterflies 1/2 year
cherries 1/2 year
1/2 year old bears
"false" mesh tulle
The large and well-known company Calzedonia was created in 1986 in Italy by entrepreneur Sandro Veronesi. Sandro was engaged in the production and sale of high-quality hosiery products and swimwear, which quickly became famous throughout the world. Today, the Calzedonia Group includes four famous brands that produce underwear, swimwear and various clothing.
In 2004, the Italian company Calcedonia opened its first branded store in the Russian Federation. This was a boutique where you could touch the products and examine them in detail before purchasing, which was rare. Since that day, more than 200 Calzedonia brand stores have opened and are successfully operating in Russia.
The quality of the famous brand is undoubtedly incredibly high, at very affordable prices. Calzedonia continues to develop, delighting consumers with truly luxurious products that are impossible not to pay attention to.
The world-famous brand annually releases new collections of its products, constantly introducing innovations into seemingly ideal things.
Swimwear from the summer collection from the Calcedonia brand made a real splash in the fashion world and instantly became very popular due to its originality, rich colors, affordable prices, and ideal quality.
The catalogs of the new collection were rich in an assortment of swimsuits:
During the show of the official swimsuit collection, viewers could see not only stunning scenery, but also images of models reminiscent of scenes from Italian films of the 1950s.
Currently, fashion places an emphasis not only on bright and flashy colors, but also on calm and harmonious tones, and for this reason, Calcedonia swimsuits are presented in the following color options:
Also, swimsuits from the brand pleased with contrasting and delicate color combinations:
Women's swimsuits were presented:
This line of swimwear from the Calcedonia collection is rich in bikini models, decorated with ethnic prints, diluted sequins and metallic inserts. Also, in addition to ethnic ones, there were also geometric prints, which Calcedonia designers love to use in their work.
The “Dreams on the Shore” line attracted consumers’ interest with the palette of colors presented. Calcedonia designers pleased us with fluorescent, rich and poisonous colors, as well as a suede effect.
Models in this line of the Calcedonia collection are more suitable for spectacular ladies who love rich contrast and bright colors.
Calcedonia does not betray itself, and therefore, when purchasing a swimsuit from any summer collection of this brand, you receive a pleasant bonus - the feeling of the sea and the beach at any time of the year. Swimsuits in fluorescent colors with black stripes framing the bodice and panties, like the outlines of a marker in a designer’s drawing, have become incredibly fashionable. This effect highlights the background color and makes it brighter, and the overall picture is more contrasting and richer.
These models have not only regular panties, but also:
The bras are made in the form of triangles with fluorescent-colored cups and a thickened fluorescent-colored bandeau. When this bikini model came out, all fashionistas fell in love with it at first sight.
In the summer collection, Calcedonia designers decided to focus on an image that would fit perfectly into the atmosphere of a chic vacation somewhere on the Cote d'Azur or an exotic coast, on floral and geometric prints, on patterns and stripes.
Much attention is paid to such swimwear models as bikinis, classic bodices and panties, one-piece swimsuits in delicate colors.
To the great delight of the brand’s fans, all the new models, imbued with a “marine” mood, are universal, and can be worn both to the beach and to any beach party. Calcedonia also took care of its customers and released a line of beach accessories and pareos in the same style as the entire new collection.
The swimsuit catalog consists of several lines, each of which is devoted to a separate, specific theme, color and style. Particularly popular in the new collection will be closed-type swimsuits, which perfectly hide figure flaws and emphasize advantages. The models will be made of elastic and dense materials.
This line of Calcedonia catalogs will appeal to lovers of bright colors and prints, as well as brave girls who are ready to experiment and “mix” rich colors and patterns.
The designers paid special attention to swimsuits - monokinis, which in this line are presented in black and decorated with flirty lace. Swimwear from the Golden Sunset line will suit any lady who dreams of looking irresistible on the beach this summer!
This line is filled with delicate models in blue and turquoise tones, looking at which you can’t help but imagine the Cote d’Azur and the clear blue sky. This is exactly the effect the designers sought, and they succeeded. Magical sea colors adorn both Calzedonia's two-piece sets and one-piece swimsuits, as well as original fringed tops that visually enlarge the breasts. This line will also include sexy panties with a swimdress effect, in the same delicate and attractive colors.
This line is definitely incredibly original and rich! IN The color palette will include:
In addition, the Feels Bronze line will include models that feature interesting color combinations and parts of abstract and floral prints. Women will certainly like the swimsuit models in this line, since in addition to rich and rich colors, they will also find an ideal combination.
Calcedonia pleased us with its assortment of two-piece swimsuits. Women will have a chic choice from quite modest and chaste styles, to the most revealing and sexy bodices and small, flirty thongs, decorated with bright prints and contrasting patterns.
It should be noted that Calcedonia two-piece swimsuits are suitable for almost any lady, and will definitely hide certain figure flaws, while fully emphasizing the advantages.
One-piece swimsuit models from the Calcedonia brand are characterized by their versatility, as they are suitable for any body size, thanks to the rich size grid. And of course, the designers did not leave one-piece swimsuits without color attention: here, buyers are also offered a wide range of prints of any direction and style.
Calcedonia has released beautiful models of one-piece swimsuits:
Every woman can choose something special for herself!
The brand, as always, boasts a chic palette of different colors and prints of swimwear. There are delicate, catchy, and fluorescent colors here.
In the new collection, buyers can expect the following color schemes for swimsuits:
Calzedonia (Calcedonia) - Italian manufacturer of hosiery and one of the leaders in the global industry. The basis for the brand’s success is its extensive range of products, the company’s attention to fashion trends, as well as the optimal price-quality ratio.
The brand has more than 2,700 company stores in many countries around the world, opened thanks to the principle of selling products through a franchise network. According to statistics, Calzedonia is among those with minimal indicators negative reviews consumers in the hosiery and swimwear categories.
Compound : lingerie and swimwear brands Tezenis and hosiery and swimwear brand Calzedonia
Sewing products: Italy, Southeast Asia
Calzedonia Group range: underwear (for everyday wear, for special occasions, for open clothing, for home and sleep), knee socks, swimsuits, swimming trunks, shorts for women, men and children
The shops: Calzedonia Group owns more than 1,500 branded stores in Italy and over 1,300 in other countries - France, Austria, Bulgaria, Czech Republic, Greece, Macedonia, Hungary, Mexico, Great Britain, Poland, Portugal, Serbia, Montenegro, Slovenia, Slovakia, Croatia, Spain , Turkey, Cyprus and Russia
Facilities in Russian regions: Moscow, St. Petersburg, Ekaterinburg, Kazan, Kaliningrad, Nizhny Novgorod, Rostov-on-Don, Volgograd, Omsk, Novosibirsk, Tolyatti, Krasnoyarsk, Samara, Voronezh
Target: brand products should help customers become stylish, improve self-esteem and mood
Audience: The Calzedonia brand is aimed at consumers aged 15 to 50 years
The Calzedonia brand was founded by Sandro Veronesi in 1986 in Vallese di Opeano, a suburb of Verona. When creating the network, it was decided to sell products through a franchise network. The first Calzedonia store opened in 1987. In 1996, the lingerie brand was created. In 2003, Sandro Veronesi acquired a controlling stake in Tezenis, a manufacturer of underwear, sleepwear and home furnishings.
The Calzedonia Group opened its first store in Russia in 2004. It was one of the first in our country where customers could freely take hosiery products from the shelves and examine them. Currently, there are more than 180 brand stores in the Russian Federation.
Official site: www.calzedonia.it