Japanese fashion is a modern style for girls and women. Youth fashion in Japan Fashion in Japan

Japanese fashion has become a real discovery for fashionistas who strive to look extravagant and extraordinary. It is characterized by the presence of bright colors, catchy memorable details and emphasized femininity, so with its help you can create an unrivaled look.

History of Japanese fashion

Many representatives of the fair sex who are interested in Japanese style associate the fashion of this country with. This wardrobe item is national clothing, which was originally intended for aristocrats who appeared on city streets only in exceptional cases. Among the distinctive features that characterized Japanese fashion are the following:

1. The kimono consisted of several colorful layers and a detachable collar. Subsequently, this type of clothing underwent transformation, it became possible to wear other things under it, and it was thrown on top.
2. Also interesting are the shoes known as “geta”, which are rectangular wooden sandals with straps that go through the toes.

Japanese fashion 2018

The clothing collections that represent Japanese fashion 2018 for girls, depending on their stylistic directions, can be divided into the following:

1. Visual Kei - things are made in a style that is associated with such a movement as rock. This is expressed in the abundant use of leather and metal rivets. The predominant color scheme consists of black, white and red shades.
2. Decora – a distinctive feature of this style is the presence of numerous decorative elements.
3. Cosplay and Anime - fans of these trends strive to look like heroes of computer games and cartoon characters, so their outfits contain the corresponding paraphernalia.
4. Kawaii - this style is ideal for romantically minded people, as it is characterized by a predominance of pastel colors and several childish details when decorating an outfit.
5. Harajuku is characterized by the presence of bright contrasting colors in clothing and vintage details.
6. Lolita and Mori Girl - the main emphasis is on emphasized femininity, calm colors are used, the presence of ruffles and bows is encouraged.
7. Ko Gal - many people associate this style with school wardrobe items, for example, it is in a large fold, painted in a checkered pattern.
8. Yukata - features traditional kimonos with modern details.

Japanese high fashion

Leading world-famous designers presented the Japanese style of clothing 2018 to the public. Among the most memorable trend collections are the following:

• the Commedes Garcons company pleased fashionistas with products with clear geometric lines and strict cut;
• the Uniqlo brand is invariably associated with the highest quality, it is famous for the production of elegant, laconic clothing, its production is dominated by natural materials in neutral colors;
• Toga brand - lovers of bright looks will appreciate it. Particularly noteworthy are such wardrobe items as patent leather jackets, skirts and dresses with a high waistline;
• Anrealage brand – creates things that are distinguished by monochrome or the presence of abstract or geometric prints.

Japanese street fashion

Japanese street style of clothing is extremely original. Among its most memorable characteristics are the following:

1. Young fashionistas often prefer a clothing style that is most associated with a schoolgirl. This is expressed through the use of short multi-layered skirts, bright socks with stripes or other designs, bows, and hats with pom-poms.
2. Dresses used for everyday occasions often contain catchy prints made on floral and plant themes. Images may contain traditional national motifs, for example, dragons or sakura.
3. Fashionistas love to use loose culottes to create youth looks.
4. As for shoes, invariable preference is given to options with a high platform, which significantly increase height.

Modern Japanese style of clothing

Designers who prefer to use Japanese style in clothing adhere to the following current trends when creating fashionable looks:

1. Particular attention is paid to the selection of colors, and the following shades are considered especially relevant: traditional red, black, white, bright orange and green, delicate pink, shiny gold.
2. All kinds of prints containing national themes are welcome, including plant and floral motifs, images of butterflies and birds, and hieroglyphs.
3. Among the most trendy wardrobe items of recent seasons, which represent Japanese fashion, are culottes and pleated skirts of mini or maxi length.
4. Japanese youth fashion allows for such design techniques as tops or dresses with straps worn over T-shirts.
5. Tops that leave the upper back bare look incredibly feminine and seductive.

Japanese patchwork style in clothes

Patchwork style is one of the trends that represents modern Japanese fashion. It is distinguished by the following characteristics:

• things consist of separate types of materials that make up a spectacular combination of different shades;
• plain multi-colored pieces of fabric or containing all kinds of prints can be combined;
• patchwork can be used to create outerwear, dresses, blouses, and skirts.

Japanese style boho clothing

One of the most original styles that Japanese women's fashion represents is boho. It is expressed in the presence of the following parts:

• the use of loose fit, which can be used for both trousers, skirts, dresses, blouses;
• the presence of all kinds of ornaments that can be made on abstract or national themes is welcome;
• a design technique such as layering is used, one piece of clothing is put on top of another, for example, a top on top of a T-shirt.

Japanese fashion - outerwear

With the onset of the cool season, Japanese fashion for girls, used to create outerwear, becomes relevant. Current trends include the following:

• traditional national ornaments, for example, an image of sakura, can be applied to a discreet plain fabric;
• The patchwork style is becoming extremely popular, which is expressed in the use of fabrics of different colors and structures;
• Japanese youth fashion allows the use of short, bright down jackets.

Japanese style dress

Popular Japanese street fashion styles always include dresses. Among the most popular models are the following:

• the dress may have details characteristic of a traditional kimono, such as the presence of a wrap, wide flared sleeves;
• A feminine silhouette is also common, when the hips are covered with fabric, but at the same time the skirt widens downward;
• Multi-layering is popular, it is typical for mini dresses, the volume gives a romantic look;
• The presence of original floral prints or hieroglyphs is welcome.

Japanese fashion – women's shoes

Many young girls appreciated Japanese-style shoes. It is able to maximally emphasize the femininity of the fair sex, visually making the figure taller and slimmer. The following design options are available:

1. The vast majority of shoe models contain a very high platform. It serves as an excellent alternative to heels, because at the same time as having a stylish appearance, it is comfortable to wear. Sandals, shoes, boots and even Converse can be made this way.
2. Some particularly feminine styles feature satin straps that tie around the ankle.

Japanese fashion - accessories

Girls for whom Japanese youth fashion is relevant should pay special attention to the selection of accessories. It is worth considering the following points:

1. The trend is to use small scarves that can be tied around the neck, arm, ankle, or bag.
2. One of the most popular accessories are hats that have small or, on the contrary, wide brims.
3. Romantic bows will organically complement all kinds of bows and hairpins.

Japanese fashion - bags

One of the most original accessories in which Japanese fashion is represented is the bag. There are such varieties of its models:

• a bag made of soft fluffy materials, it can be natural or faux fur;
• one of the most extraordinary things in which Japanese fashion is presented is a backpack made in the shape of an animal, made of fur, it is perfect for young romantic fashionistas;
• bags and baskets woven from wicker are extremely popular;
• bags can also be made in a classic form, for example, in models such as envelope, bag, shopper.

Japanese style of clothing for women over 40

For representatives of the fair sex over 40, Japanese fashion is intended for women of the appropriate age. It is characterized by the following details:

• restraint in design, laconic simple cut and clear lines are used;
• when creating skirts and dresses, preference is given to maxis;
• discreet colors are used, such as black, white, beige;
• There may be traditional motifs when creating prints, for example, floral images made in neutral colors.

Japan is probably the most fashionable country! I don’t remember that there were so many stylish and bright young people walking on the streets anywhere else, so that the shops were bursting with unprecedented accessories, toys and outfits. And compared to gray Moscow, it’s an eternal carnival here.

01. Let's start with hairstyles. This is the most fashionable hairstyle this season. Yes, I am, as always, in trend.

02. In Japan, even pensioners are in style.

03. Well, well, well... What do we have here?

04. Previously, only sales assistants in clothing stores wore the logo on their chest. Today, the more the better.

It does not have to be the logo of a clothing manufacturer. You can love Ikea, for example. I wonder if you go to an IKEA store wearing a sweater like this, and ordinary customers will torment you with questions?

05. Nobody canceled masks.

06. Office plankton

07. There are more and more Cyrillic characters on the streets of Tokyo. For the last three years, there has been a fashion in the world for designers from Russia, and these are its consequences.

08. Fashionable people are very willing to be photographed.

09. So, remember: the most fashionable accessory of this season is the Gucci package. These white bags with a black frame are carried by everyone. Of course, you don’t have to spend money in expensive boutiques: just come to the market and buy the coveted bag for $5.

11. Well... I'm not sure.

12. Sneakers

13. Girls still continue to dress like dolls. Here, in the center of Tokyo, it is not always possible to say for sure whether the person in front of you is a schoolgirl or a representative of the “Lolita” subculture.

14. Pajamas

15. I bought myself a bright suit, which is in the center. If you see me wearing this on the street, don’t be alarmed.

16. There are a lot of Europeans on the fashionable streets of Tokyo.

17. Everyone is trying to copy the Japanese.

18. Of course, this is a pathetic parody!

19. Shop with Japanese idols. You can buy yourself a poster or postcard.

20. This is Tokyo's Harajuku quarter, a favorite place for the capital's fashionistas. These are not only streets with boutiques, but also one of the centers of visual kei culture.

21. Cats are always in fashion

22. Super hoodie with a cat for only 1,500 rubles!

23.

24. The Japanese also love dogs! They carry them in slings like children.

25. So, let's move on to backpacks! This is a classic Japanese school backpack. It is large, heavy and made from cow or horse skin. A horse backpack is more expensive. They buy it for 7 years.

26. Such a miracle costs from 500 dollars. This particular backpack will cost $1,000.

27. Lots of options. Basically, they make everything like a good women's bag. That is, it’s not a pity to give $1000. If you have them, of course.

28. In general, all schoolchildren wear such backpacks.

29. Now let's play!

30. The Japanese are very fond of all sorts of slot machines.

31. The industry of slot machines is especially developed here, from which you have to pull something! There are entire huge halls.

32. You can pull not only toys, but also food!!! Have you seen this before? In Russia you can make such vending machines with beer snacks. Not very sober companies would compete to see who could catch the dried roach the fastest.

33. Toys

34.

35. Tobacco stall! Pay attention to the number of vending machines. Next to a regular kiosk there may be 2-3 cigarette vending machines. A pack costs an average of $4. By the way, cigarettes are not sold to persons under 20 years of age; documents are required.

36. I went into a shopping complex and was surprised to find the famous Japanese watch! A Totoro watch costs 17,200 rubles.

37. Yes, this happens too.

38.

39. And here are the best photo stores in terms of assortment. New York B&H is taking a break!

40. Camera straps in the form of a headscarf for girls.

41. Or in the form of a climbing rope - for men.

42. How do you like it? Only 10,500 rubles.

43. There are entire stores of transformers for every taste.

44. Here we may recall that those Transformers that Marvel, Hasbro and Hollywood producers are now making money on come from Japan. Moreover, this is not the only type of Japanese transformers, there are a lot of them. For example, the Gobots, about whom there was an animated series, also came from Japan.

45. Dolls

46. ​​Beautiful machine gun. As you already understood, he changes the currency.

47. We probably need to make a separate post about cars.

48. Street

49. Japanese streets are becoming more and more similar to European ones.

50. What country are we in?

51. Currently, major Japanese cities are experiencing the rise of hipsterism. There are some cafes and restaurants everywhere.

52. Everything is done in a European manner.

53. Notice how simple, inexpensive, but stylish everything is!

54. American catering has reached Japan.

55.

56. This is what youth Tokyo looks like now.

57. And this is youth Kyoto))) Cafe "Plant". It has nothing to do with Russia, if anything. I told you, the Japanese just like the Cyrillic alphabet). Just as at one time people in our country made tattoos with hieroglyphs, not always understanding their meaning, so now in Japan you can find Russian signs.

58. Cookies and great coffee inside.

59. It’s been a long time since I’ve seen separate smoking rooms in a cafe.

Japan is a very contrasting country. Here you can meet rich people dressed in the most expensive clothes or poor people in rags. Japanese street fashion consists of ancient Japanese traditions and newfangled European trends. By combining these two components, the Japanese created their own style, which is copied by many countries.

The Japanese always want to express some thought with their clothes. Even ordinary, unremarkable accessories can mean a lot.

The clothing choices in Japan are very different from those in Europe. If Europeans, when choosing clothes, focus exclusively on the appearance of the outfit and how it fits on them, then the Japanese pay special attention to their inner world and state. This is partly why you can find so many colorful and printed clothes on the streets in Japan. That's why the Japanese never follow fashion trends, but rather trust their inner feelings.

Japanese street fashion, photo:

However, the Japanese can be seen at almost all fashion shows. But why do they go there if fashion is not their main source of clothing search? According to the Japanese themselves, fashion shows for them are an assistant in finding inspiration and creating their own clothing model. Therefore, they come to viewings not to buy a ready-made dress right away, but to find inspiration for creating a similar outfit that reflects their mood.

But even despite this, in Japanese street fashion 2020 one can trace a trend towards copying and borrowing some clothing styles from Europeans.

Which color is dominant?

The Japanese are quite careful when it comes to flowers. On the streets of the country, in most cases you can meet Japanese people dressed in deep colors, for example, dark blue, green or burgundy. Black is considered one of the favorite colors of this nation. Despite all its gloom, this shade fits perfectly into the Asian appearance.

However, as mentioned above, Japan is a country of contrasts. Therefore, there are quite a few people in the state who prefer bright and provocative clothing. These are mainly representatives of subcultures. They gather in groups and very often rest at bus stops or small streets. They are immediately noticeable against the background of the others. By the way, the rest of the residents treat them normally and never reprimand them for their strange appearance, as sometimes happens in Europe.

Cloth

The Japanese are very cunning when choosing bottoms for their look. As you know, Japanese girls are very small and petite. But sometimes you want to be a little taller than you really are. Therefore, Japanese women use exactly those attributes in their clothes that would add a couple of centimeters to their height.

These clothes include high-waisted trousers. Moreover, this trick is used not only by girls, but also by men. High-waisted trousers not only allow you to add a couple of centimeters to your height, but also visually get rid of extra pounds, if any.

High-waisted pants aren't the only thing the Japanese love. Multi-layered and shapeless things are of great importance in their wardrobe, which are relevant not only here, but also in Europe. This feature is inherent exclusively in women's clothing, since there is a saying that in such things the already small Japanese women look even more miniature, cuter and more feminine. In Japanese street fashion, the style of a small and innocent girl is highly valued.

One of the most popular dresses is the kimono. It is very common in Europe, but it originated here. Many people still believe that a kimono is a special garment worn for martial arts. This is far from true. A kimono is a floor-length dress with a wide belt at the waist. However, modern designers have slightly changed the traditional look of the kimono, so today this outfit may not be floor-length.

Harajuku

If you are ever lucky enough to be in Tokyo, be sure to check out the Harajuku area. This is where the entire epicenter of fashion is located. Japanese street fashion Harajuku is famous for its expensive clothes and the visitors who are eager to buy them. Here you can see the most fashionable new items in Japan. In addition, this area is where you can see the most hipster and fashionable outfits.

Some people don't like Harajuku fashion. This is understandable, because it is quite specific there. At first, the area was an ordinary street where the richest and most fashionably dressed Japanese gathered. Then, residents of this area began to open their own clothing stores there, which marked the beginning of the development of the world famous Harajuku fashion. Therefore, if you have the opportunity to go to Tokyo, then the Harajuku area is the first place you should definitely go.

It has long become a unique and inimitable phenomenon, and every year its influence and popularity is only growing. From cosplay to Yohji Yamamoto designs, the streets of Tokyo and especially the capital's hippest district, Harajuku, are filled with just about anyone.

“Lisa” will tell you about 10 unique styles of Japanese street fashion that you won’t see anywhere else in the world.

It is unlikely that Nabokov could have imagined that the title of his novel and the image of the heroine would find their life in the world of fashion, and not just some Western fashion, but Japanese fashion.

The style is feminine and romantic. Clothing in soft pastel colors with lots of lace, bows and ruffles. Accessories in the form of hats, umbrellas, stockings, platform shoes and so on are welcome. Girls often wear curls and prefer makeup that makes them look like porcelain dolls.

Lolita style is one of the most popular in Japan. Since it appeared back in the 90s under the influence of music (like many other styles of Japanese fashion), over more than 20 years it has managed to acquire many substyles in addition to the classic “sweet” Lolita. Gothic Lolitas They are a mixture of Rococo and Baroque, and prefer clothes in dark colors. Amateurs punk combine frills and lace with chains and studs. Representatives of the substyle Wa weave traditional notes into the Lolita style in the form of a kimono with hieroglyphs or a bamboo umbrella. There are such substyles as Baby the Stars Shine Bright, Metamorphose, Angelic Pretty and they all have their own characteristics.

Visual Kei is a “fusion” of elements of emo style, gothic, and punk, but in the Japanese version. Initially, the style appeared through the influence of Japanese rock music, but now adherents of this style want, first of all, to stand out and shock with their freaky appearance.

To do this, they use a lot of leather clothing, creepy masks, bright hairstyles and dark makeup, tattoos and piercings. Combination of black, red and white colors; leather details, metal objects and unusual accessories are the main distinguishing features of Visual Kei.

The style is also often combined with steampunk (a fantastic version of the Victorian era), so the look is often diluted with top hats, corsets, old-fashioned glasses, monocles, pipes, etc.

Ko Gal

The word "gal" means "a girl who likes branded clothes", and "ko" comes from the Japanese word "kodomo", which means "child". Girls dressed in Ko Gal style try to look as young as possible. These are the same “kawaii schoolgirls”, but no longer at school age.

You can recognize them by all sorts of cute children's accessories (hairpins, butterflies, ruffles), school uniforms with significantly shorter skirts and high leg warmers, which are even glued to the calves with a special means. There are countless types of school uniforms in Japan, but the most popular are: Sailor fuku(white blouse, blue skirt, neckerchief and high socks) and Sailor dress(“naval” uniform, consisting of a dark blue skirt and a white blouse with a special style collar, so that the overall picture resembles a sailor suit. Either a short tie or a bow is worn on the chest. High socks are white or dark blue).

Ko Gal girls are often seen with bleached hair, fake tans, and shell phones with lots of pendants on them. They spend a lot of time on dating sites and in the Harajuuku and Shibuya areas, where the most brand-name stores in Tokyo are located.

There is also a substyle Hime Gal(hime - “princess”), the main feature of which is wearing frilly, bright pink clothes from the most expensive brands.

This is a style that peaked back in the 90s, and now you can only find a few of its adherents. The main messengers of ganguro were already middle-aged young ladies who desperately wanted to regain their wild youth and give them a mega-exotic look.

It can be translated as “black face” and the style is distinguished by the fact that its adherents are crazy about tanning. And not just a few sessions in a spa, but the most extreme tanning in a solarium, followed by tinting your face an even darker shade.

In addition to tanning, the style is distinguished by miniskirts, shoes with huge platforms, bleached or multi-colored hair and vigorous makeup with white or black eyeliner.

Sukeban

A style that has also already outlived its popularity, but still influences fashion. In particular, the more progressive independent girls of modern Japan. The fact is that, translated from Japanese, “ suke" is a woman, and " ban" means "boss". Sukeban used to be the name given to female gangs that robbed and attacked people. These groups first emerged in the 1960s as a female alternative to the gangs known as Bancho”, which united local hooligans who dreamed of becoming the Yakuza (Japanese mafia).

All Sukeban formations differed in the number of participants, and the largest group was the Kanto Women's Delinquent Alliance group - 20,000 young ladies. Warring factions, as is customary, often clashed with each other in street fights and battles. In addition, all Sukeban associations had strict rules, failure to comply with which was punished “according to the rules.”

Sukeban girls often rode bikes, so there are quite a few elements of the biker movement in this style.

There are two main styles of Sukeban clothing: the first is a sailor's uniform top and bottom is an ankle-length pleated skirt, and the second is studded leather jackets, chunky platform boots and short shorts.

In the modern street style of Tokyo, Sukeban has acquired updated options:

Takenokozoku

The Takenokozoku style appeared back in the 1960-1970s. and quickly became popular among the fashionable youth of Harajuku. Takenokozoku became so widespread that there was even a store (and now a chain of stores) called Takenoko, which sold only this style of clothing.

Representatives of the Takenokozoku style often gathered in groups and organized street “jams” and dance battles to the popular music of the time.

The main features of Takenokozoku are neon-colored accessories consisting of beads and bows, as well as whistles, which representatives of the subculture always carry with them.

Bosozoku and Yankee

Motorcycle gangs known as "Clans of Speed" or " were popular in Japan in the early 1960s. In the 1970s, female groups of fans of cool motorcycles, mentioned above, began to appear. "Sukeban". A little later, the gangs created their own subculture called "Yankee", which combined elements of the male Bosozoku and female Sukeban styles.

The Yankee style is characterized by sarashi - a white cloth that is wrapped around the chest, a robe similar to a cloak and a mask. A little later, complex clothing was replaced by more modern leather jackets, leather jackets, leather pants, boots with pointed toes and studs, as well as high hairstyles with a bouffant. And, of course, Yankees don’t appear anywhere without scooters and motorcycles.

This style originated from a 1997 FRUiTS magazine article in which famous model Aki Kobayashi described and showed off her personal style. After this, girls all over Japan began to dress as unique and original as possible. The decor does not have clear canons, because the whole idea is uniqueness, but the image should be as flashy and shocking as possible.

Usually girls put on a huge amount of the brightest jewelry, hairpins, rivets, chains, choose bright neon colors of clothes, dye their hair in all the colors of the rainbow, tie soft toys to themselves and “hang” themselves with decor in every possible way.

In 2004, the Kigurumi style became a real phenomenon and still does not slow down, especially during all kinds of celebrations. The girls who spent their time hanging out in the Shibuya areas needed comfortable clothes, so they opted for a cheap tracksuit with an animal hood that they bought from party supplies stores.

If it all started with Winnie the Pooh and Pikachu costumes, now you can find a costume for any animal, anime character or children's toy. In addition to the costumes themselves, there are earrings, bags, glasses and other accessories in the form of animals. Onesies are also gaining popularity in the Western world: they are actively ordered online as pajamas or comfortable loungewear.

FRUITS (Harajuku style)

Mecca of Japanese fashion - the district (or “city” as they call them in Tokyo) of Harajuku has always been the main abode of all the leading fashionistas of the capital and the whole country. First of all, the area became famous thanks to its subcultural movement Harajuku garuzu(“Harajuku girls”). This trend is characterized by flashy costumes, an abundance of jewelry and a combination of incongruous things. The suit can combine several styles at once: from gothic and cyberpunk to neon club clothes.

A magazine started to publish by photographer Shoichi Aoki, printing photographs of the fashionable youth of Harajuku, had a particular influence on the subculture. Aoki proclaimed that the main idea of ​​the FRUITS subculture is the rejection of appearance patterns and absolute freedom in how you dress and express yourself through your appearance. Therefore, there is nothing strange if someone appears in a military style one day, and in a Pikachu onesie the next, because real style is a manifestation of one’s individuality without regard to anyone else.

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Of course, we need to highlight cosplay separately (dressing up in costumes of famous characters and making such costumes), but this is not just fashion or even a subculture - it is a way of life, a hobby, an activity, and creativity, and simply a very large-scale phenomenon in Japan and throughout the world. all over the world.

Japanese street fashion is becoming increasingly popular. Now on the streets of Tokyo you can meet guys dressed in the most fashionable designer clothes, with European fashionable looks, trendy things from popular brands, a combination of different styles - but they are all distinguished by the uniqueness and individuality of style. Tokyo street fashion is difficult to fit into any canons - this fashion is too diverse - but, nevertheless, it is simply impossible not to recognize it.

The editors' opinion may not coincide with the opinion of the author of the article.