Alexander Sokolovsky interview about girls. Interview with actor Alexander Sokolovsky. Do you think a girl actress will be able to understand you better?

- What sports are you interested in?
- Hockey, football, running, swimming since childhood, this is my sport. I reached the youth level and graduated. In winter - snowboarding, in summer - wakeboarding. I try to find time, but usually I don’t have it. Well, of course, the gym. Depending on the role, you have to either gain muscle mass or lose muscle mass, we constantly walk along such a parabola.

- Did you start playing hockey after your role in the TV series “Molodezhka” or before?
- I played yard hockey before Molodezhka. Then I started playing in the Night Hockey League - there are many divisions and teams by level. Last year, for example, we flew to Sochi with the team and won our division. Everyone was surprised, since we didn’t have a single professional hockey player in our lineup.

- What kind of team?
- The team with which I flew to Sochi is called “KomAr” - a team of artists. It was organized by producer Alexander Morozov, and there are a huge number of stars.

- What is special about hockey training?
- Hockey is a cool sport, it really changes you a little. This is a sport for absolutely fearless people. No other sport has as many injuries as in hockey. In Sochi, for example, in the semi-finals I lay down under the puck. We won this match at the cost of partially damaging me. My hip was knocked out and I limped for four days. In hockey you don’t think with your head, there are instincts - as soon as you immerse yourself in this game, reflexive thinking begins and fear goes away.

- Did you study hockey specifically for filming the series?
- We were prepared very seriously, almost in the same way as an adult team is prepared before the season, the so-called hockey training camp. Three times a week we had ice, three times a week we had land. The task was to somehow put us on skates in a few months, so that in the frame we would understand what a puck is, how to throw it with a stick, how to pass it, see a partner, raise our heads, so that there would be no misunderstandings during the filming process.

- What about your passion for snowboarding? How long have you been choosing between a board and skis?
- At the age of 11 I tried to ski and then until I was 25 I completely forgot and didn’t even remember about it. I bought my first snowboard when I was 25 years old. I decided a long time ago that I wouldn’t get on the board until I bought a car. I couldn’t imagine a situation where, after riding, all tired and wet, I was shaking on the train ( laughs).

- What does it mean to you to ride a board?
- Snowboarding is part of my culture, which appeared around the age of 14. At that time, I began to devote a lot of time to hip-hop - not only music and dance, but also philosophy. He wore wide pants, caps, bandanas, hoodies, and durags. Now I'm 28 and have grown out of the hip-hop culture a little, but I can still afford to dress like that sometimes.

“Snowboarding is a dream”

- How do you see yourself when you are on the board?
- There are different areas of snowboarding: simple skating, freestyle (jumping on springboards), jibbing (sliding along railings, walls, etc.), freeride and off-piste. And each direction has its own difficulties. I like stunts, I like jumping, for me this is a thrill - on ramps, in pyramids. The most difficult thing is to get coordination. In snowboarding, your body position is completely unusual, because in any winter sport your body position is natural: you ride facing forward, and then you just need to find your balance. In snowboarding you stand awkwardly, it’s unusual for your body, so it’s difficult. The most difficult thing is to overcome yourself and slide down once from start to finish without falling once.

- How long have you been skating?
- I’m skating for the third season, but I’m lying. With my trademark “months without days off” schedule, sometimes it just happens that there is no opportunity to ride. If I manage to get out to the Moscow region at least ten times during the winter, I consider it a successful season. Last year, for the first time in my life, I learned what mountains are. I flew with friends to Sheregesh. This year, for the first time in my life, I learned what Krasnaya Polyana is. This is my first serious experience in the mountains, and, of course, after a tiny track in the Moscow region, the mountains are just space.

- Are there any idols among pro-riders?
- I think Travis Rice is the coolest snowboarder. A person perceives extreme sports as a philosophy, as the meaning of life. For me, any business that you do, to which you devote yourself completely, should fill you so much that you will not perceive it as a fan, it is much more. People who engage in snowboarding because they see the meaning of life in it is very cool. I watched the movie "Phase Four" with Travis and a new world opened up for me. Before that, I snowboarded simply because I liked it, and after this film I left the hall as a different person and realized that snowboarding was something different for me.

"The snowboarder's path is a little special"

- What are your impressions of Quiksilver New Star Camp?
- Very cool organization. A huge advantage of this festival is that here you are completely disconnected from the outside world, from Moscow, to which you will have to return and worries and affairs will overwhelm you there. Everything here is beautifully done, it’s as if you find yourself in a special world where skiers and snowboarders come, hang out, ride and have fun.

-Where have you already been?
- I went around almost all the tracks, watched in the park how pro riders perform all their tricks in big air. Every time I look at a person who makes 6, 8 or even 3 turns, and I think: he may not land now. It's so tough, for me it's space, crazy guys

- What about your plans for the future? Which athlete would you like to play in a movie?
- Since I wouldn’t need an understudy for swimming, I would gladly play one of the famous Soviet or Russian swimmers.

As for the snowboarder, I don’t know how relevant this is in our country, maybe something about Vic Wild. I would really love to play a figure skater, especially after Ice Age, which I took part in in the fall. He would play Alexei Yagudin, one of the Soviet hotbeds. Figure skating is absolutely our sport.

In March, the continuation of the series “Molodezhka” will start on STS, in which the actor plays the main role. But few people know that after his film debut, Alexander had to become a waiter and learn to live within his means.

– This is the fourth year you have appeared on screen as the forward of the Bears hockey team, Yegor Shchukin. How did you get into the series?

Photo: TNT channel press service

– After the start of the series, life changed for the better, did you have money, connections, attention?

In American TV series, these are the actors who starred in the first season of Game of Thrones, in the second they are already multimillionaires, in Russia everything is much more modest. I think it's not entirely right to pamper young actors. Everything is working out for me little by little, the cap is not blown off - and thank God. On the one hand, nothing has changed, I remained the same person and I remember how I lived on nothing but pasta. On the other hand, I doubt that before this series I would have sat next to the governors and they would have invited me to come and visit again.

- What's the story about pasta? Have you not always been lucky in your profession?

I started acting in episodes from the first year of GITIS, then I got into the film “Everyone will die, but I will stay” by Valeria Gai Germanika. I came to the set and was discouraged by what was happening, because I imagined cinema a little differently, but with Germanika it was like creative chaos. It all depends on her mood. Let's say if she wants it to rain in this scene, everyone will sit and wait for it to rain, or she wants the actor to play it one way and no other way, and there will be 450 takes until it gets it right. I played the main character's friend in the film, there are three medium shots and even one line. In the cinema it was something like this: “Mom, mom, there I am!” I understood what real cinema is in 2009, when, having received my diploma, I was cast in the role of Savva, one of the main ones, in Nikolai Dostal’s film “Raskol.” It was like a sign from fate that I was going the right way. But the shooting of “Split” ended, August 2010, for a whole year I worked in the coolest project that was then being made for television, I came home and realized that there were no castings or auditions, I was not approved anywhere. What's next? A month has passed, I’m doing nothing, the money has run out. But I am proud, independent, at the age of 19 I told my parents that now I would live alone and provide for myself. And now I’m 20 years old, I’m not invited anywhere, I understand that I need to work, but my ego doesn’t allow it! After two months, I realized that soon I would really have nothing to eat, and got a job as a waiter at the Pulkovo airport in my native St. Petersburg.

– This turn of events is a serious blow to pride. How did you survive it?

For the first month and a half, my ego was simply stifling. But here you need to be able to treat everything correctly and even look for the positive in such things. Which? I always liked communicating with people, four languages ​​were taught at my lyceum, I speak English fluently, and if I practice, I remember Spanish, French and German. While working at the airport, I spoke to each client in their language. At some point I started learning phrases in Greek and Japanese. I liked switching things up like that, it was kind of my mini-performance. Plus I have become resistant to stress. When you have 40 tables occupied at the same time, which you need to immediately serve and pay for, because people have flights, everyone is in a hurry, shouting, you gradually just stop delving into the problems.

Photo: Instagram by Alexander Sokolovsky

– But you, despite the failure, did not lose faith in your chosen profession and decided to take the cinema by storm again?

I always knew it was temporary. My second visit to the capital happened after four months of working at the airport, in February 2011. I packed two suitcases, boarded the train, and then I got off at the Leningradsky station and thought: “Well, why did you come here?” Thank you very much to my friends who gave me shelter for the first month. Then I rented a dead room, one producer took me on several projects, where I worked as an administrator, second director, location manager and even line producer. It continued like this from February to August. These were the six months when I tried to live in Moscow on 30 thousand rubles a month. All the things I didn’t know as a student, for example, this instant pasta in boxes, appeared to me after my role in “Split.” Values ​​have adjusted in the right direction, for which I thank this year, I realized that you can live in any circumstances. Well, then in August 2011 I was approved for the role of Petka in the project “The Passion of Chapai”, I was invited to the series “The Lavrova Method”, then there was “An Unreal Story”, and only after that “Molodezhka” was formed.

– How did you end up in Moscow? There are also theater institutes in St. Petersburg, and films are shot there. Why didn’t you start building a career in your city?

Everyone said that I would definitely do it in St. Petersburg, Moscow was some kind of enemy field, where it was scary to meddle, but I was always attracted by dangers. And then the parents were offered a job in the capital. So everything worked out and we moved in together. I entered five theater institutes at once, passed all the rounds in three and flew at the competition, and was enrolled in GITIS. The only university that did not accept me and did not let me even come close was the Shchepkinsky Theater School. There they demolished the audition to the point where they said: “You, dude, are unsuitable for the profession, get out of here.” Then I tried for another two years to re-enroll there for the sake of some of my ambitions, but it didn’t work out.

– Almost all students after their diploma strive to go on stage. In your life, the Moscow Provincial Theater appeared later than cinema.

I’ve been running from the stage since graduating from GITIS, I think I just felt that my theater would find me. And it happened. The first season of “Molodezhka” was released, and in the middle of filming the second season, suddenly a call from Gubernsky was invited to a meeting with Bezrukov. Sergei Vitalievich and I talked, he said that he was going to stage the play “Mowgli”, he needed a young flexible actor. And I agreed, especially since I always had three dream roles - Mowgli, Peter Pan and Jim from Treasure Island.

– It is clear that hardly anyone will refuse such an invitation. But when you don’t live for the theater... Did you have any doubts that it wouldn’t work?

I'm at home at the movies, but I still have stage fright. Before we started staging “Mowgli,” Sergei Vitalievich said: “Listen, we are now producing an experimental production “Spring” based on the stories of Mikhail Zadornov on the Small Stage, do you want to try it?” I say: “Well, I don’t know...” He replies: “Come on, come on, everything will work out for you.” And I came to rehearsals. There was a month left before the release of the play. Director Evgeniy Gomonoy gives me the play. I read it and asked: “Zhen, I don’t understand, here 90 percent of the author’s text and only 10 are dialogues. How to play it? And he responded: “So you are the author! This is actually a one-man show, you tell the story from the point of view of the narrator.” And then, looking at all these pages, and there were a lot of them, my knees began to shake. Considering that we were filming Molodezhka at the same time, there was no time at all. Before the premiere, I slept on stage for four days, we finished the rehearsal at two in the morning, the next one started at 9 in the morning, there was no point in going home. The play was released, everyone liked it, Zadornov was delighted. And “Mowgli” went much easier for me.

– Last year you won Ice Age, most likely, there were even more fans. Now, being a recognizable person, does it make it easier or more difficult for you to meet girls?

I realized that there is no need to announce my personal life on social networks, because attention from strangers increases. Almost all breakups with girls happened because of my profession. Not everyone can cope with such pressure and jealousy. Probably, in my case, a creative union would be a better solution than a relationship with a person not from show business.

– You once said that actors make bad fathers. Why did this opinion suddenly arise?

Parents are those people in a child’s life who should devote as much time as possible to his upbringing. I came to my mom and dad early, they were both 19 years old. Soon dad was drafted into the army; When he returned, I was already two years old. A monument should be erected to them because they survived the terrible 90s, unemployment and managed to raise a child. My parents worked a lot, but they always came home. Now let's look at my schedule. With the exception of rare visits, I was not in Moscow from last September to February, because one project was filmed in another country plus a tour. An actor is like a sailor who returns home for two days and then goes sailing for several months.

– You have a living example before your eyes – artistic director Bezrukov. Last year his daughter was born, he acts in films, runs a theater, and plays himself. This means you can be both a sailor and a father.

Until I met Sergei Vitalievich, it seemed to me that I was working a lot, but now I sometimes get the impression that there are two Sergei Vitalievich, because he has time everywhere. In Harry Potter, Hermione had a time turner (a magical item that allows you to return to the past. - Antennas note), it seems to me that people like Bezrukov own it.

– To listen to you, it turns out that there are no options other than to abandon the family.

In no case! Family and art are the main things in our lives, everything else is secondary. I was ready for a family seven years ago, it seems to me. But I am extremely careful, I don’t want to make a mistake and stumble, therefore, as soon as I understand that the very woman with whom I want to live my whole life is nearby, I will immediately propose to her. To be led by primary feelings, and then a few years later to understand that this is not your person... I would not want such a situation. That's why I'm still not married.

– The older we get, the higher we raise the bar for ourselves in everything. Some people want to buy a cool car, others want to buy an apartment or a dacha. Are your needs increasing in this regard?

I bought my first car, a Toyota Corolla, in 2012, it was a super event, I considered myself a cool dude. Now I’m driving my fourth car, and it’s already part of life, like mobile phone, not wow. Although my dream came true, I always wanted a BMW X5 and gave myself such a birthday present. I’m not a fan of spending your entire salary on expensive brands or cars, and then eating buckwheat all year. I think that you should buy within your means. An apartment for me is still a more complicated issue. I’ve been renting for many years, but the one I’d like to live in costs a lot of money, it’s very far from me, and I’m not ready for a mortgage yet.

– You were recently on vacation in Thailand, sharing photos on social networks surrounded by a large company. To a secluded vacation on the islands, away from everyone, until they are ripe?

Calmness, silence and loneliness are not my thing. This kind of vacation is depressing, I love it when it’s noisy, loud, fun and a lot. Plus I am fond of extreme sports.

- For example?

I am attracted by speed, auto racing, skydiving, I like kayaking, wakeboarding and, of course, winter snowboarding. I’ve also been doing acrobatics since childhood and I can’t live without dancing. I run, go to the gym, swim, sometimes play basketball, football, and hockey.

– Half of these activities are very dangerous. Where does this appetite for risk come from?

I always think, why do all normal people just walk along the cliff of a waterfall, but I want to jump into it? Here in Thailand we saw a beautiful waterfall in the distance. There was a difficult road to it along rocks and a mountain river, but I really wanted to go up there just to stand under it. And I climbed in. My friends looked at me like I was an idiot. I think that this is some kind of desire to constantly prove to yourself that you can, it keeps you on your toes, allows you to feel that you are living. My instinct of self-preservation has not yet awakened, it will probably work when the child appears.

The actor of the series “Molodezhka” on the STS channel, Alexander Sokolovsky, talks about how the hockey player in him woke up.

Did you enjoy being "in bed" with TOPBEAUTY?

It was nice. My first bed photo shoot in my life - I thought I would be tight, but no. Everything went smoothly and comfortably. You have a great team!

Does the concept of “team” mean a lot in your life?

All. I believe that one in the field is not a warrior. Everything in life is accomplished through collective efforts. The movie is created by a whole film crew.

Your hero from the series “Molodezhka” on the STS channel is also a member of a team, only a hockey one. After the series came out, did you feel like a sex symbol?

We have as many as eight contenders for this title in the series, plus Denis Nikiforov, so there is someone to compete with. I don’t pretend to be a sex symbol, but I can feel the increased attention.

It seems to me that the image of a brutal hockey player especially affects girls.

I didn’t think about it, but after filming I started playing hockey. That is, the hockey player in me woke up, and representatives of this sport are examples of masculinity. And I understand those girls who dream of such men.

• “Only the sniffling of a loved one can break the silence.”

No wonder they say that every hockey player has a girlfriend, but not every girl has a hockey player. But let's return to the topic of our conversation: how do you like to fall asleep?

In complete silence, it can only be broken by the sniffling of a loved one. This is the only background I allow. But at the moment I don’t have a permanent girlfriend. So I still fall asleep without any extraneous sounds.

What kind of girls do you prefer?

For me, the main thing in a girl is intelligence. She must also be purposeful. Also, be well-groomed and take care of yourself. There is an expression: “The way a man is dressed speaks about the taste of his girlfriend, and the way a girl is dressed speaks about the financial situation of her man.”

It's clear. Having talked about who you can sleep with, let's start talking about where to go to bed. What should your bed be like?

The main thing is to be big. I love it when there are a lot of pillows. My current bed has four pillows.

Have you ever had to do any sex scenes?

In the film "Split" I starred completely naked, at first I was embarrassed. Then I realized how the sitters felt when they were being painted. But they don’t feel anything, the main thing is to overcome the barrier. I haven’t had any explicit sex scenes yet, but I don’t think they will be very difficult for me.

And in real relationships with women, does the thought of sitters help you to liberate yourself?

No, it's part of the profession. In life, if you like a girl, then you are shy at first anyway. I don’t think that, having played a hundred sex scenes with different partners, I will become such a cheeky macho in life.

On Sasha: shirt, Tommy Hilfiger Denim, RUB 9,990; T-shirt, sneakers, everything - Puma, 1990 rub. and 6490 rub.; jeans, Topshop, RUB 4,999; watch, SUNLIGHT, 6990 rub. On Masha: sweatshirt, Puma, RUB 3,990; skirt, Topshop, RUR 4,499; slip-ons, Zara, RUB 3,599; ring, SUNLIGHT, 1710 RUR. On Petya: sweatshirt, sneakers, everything – Puma, 3190 RUR. and 6490 rub.; jeans, Versus Versace, RUB 18,000. On Katya: jacket, Topshop, RUB 6,599; dress, Tommy Hilfiger Denim, RUB 14,490; sneakers, Puma, RUB 6,490; watch, SUNLIGHT, RUB 1,990. Bicycle, Electra

Photo by Pavel Kryukov

Sasha is one of the most popular and beloved actors of Molodezhka. In the series, Sasha plays the role of Yegor Shchukin, captain of HC “Bears”.

EG: You can probably already be called a Molodezhka veteran...

Alexander: Yes, I'm 76, I'm a veteran, you could say (laughs). I even remember how the “pilot” was filmed, when there was no talk about “Molodezhka” yet. We were just trying. I remember very well how we filmed the pilot episode in 2012. Everything was different: there were different teams and a different cast.

EG: Is there anything that hasn’t changed over these few years?

Alexander: In general, a lot has changed. The main thing remains - probably some kind of spirit of the series about sports, about love, about the love of sports. Everything else has changed, of course.

EG: How has your character changed?

Alexander: Has changed a lot. After the third season he stopped being a hockey player. This is probably the main change in my character, who has been a hockey player all his life. Overall, it was hard. Playing a person whose dream was stolen is also, in general, not easy. Therefore, my hero probably remained a little the same, but he is already a completely different person.

“It could have been a series about chess, about curling, about football, but there wouldn’t have been such a response...”

EG: Do you think if this was a series not about hockey, but about football or rhythmic gymnastics, would it be popular?

Alexander: It could have been a series about chess or about curling, about football, about volleyball, but there would not have been such a response. Being a northern country where hockey has been the No. 1 sport all its life, it is only natural that a series about hockey has become very popular. Maybe people were missing something patriotic and real. The series “Molodezhka” is not just about one hero, it is the story of a whole team. Why do movies about sports teams always resonate so well? Because people feel like they are part of something important. If we make sport a national idea and take it as a basis, this is the best thing for our country. Therefore, it seems to me that this is what happened.

On Sasha: T-shirt, Puma, 1990 RUR; trousers, Dockers, RUB 7,900; watch, SUNLIGHT, 6990 rub.

Photo by Pavel Kryukov

EG: Do you think video bloggers can compete with television series?

Alexander: Well, these are completely different markets. Still, the content that is distributed on the Internet and the content that goes to television and cinema are still slightly different stories. We may be dealing with similar stories, we have points of intersection. But in fact, we are not competitors to each other.

EG: Doesn’t it bother you that you had to study to be an actor for many years, and bloggers just film themselves on their phones and become popular overnight?

Alexander: Well, first of all, there are a great many of those who film themselves on their phones and post videos. There are only a few of those who have millions of views. Becoming a famous blogger is, in general, not so easy. I think the market is ultra-competitive. That is, everyone became bloggers. And there are maybe 10–15 popular bloggers. Some bloggers are more popular than many actors. They have their own niche, their own history. In general, if people do this and subscribe to it, it means it is necessary, interesting and very popular.

Today social media is an important and still effective tool for communicating with clients. But they are changing at a rapid pace. An expert in SMM technologies, founder of Tooligram, Alexander Sokolovsky, will tell us how to catch a wave of hype on social networks.

Tipler: Is it important for any company to have a presence on social networks today? And does any company need this?

Alexander Sokolovsky: It would be unfair for me to say that any company needs this. I think that the concrete plant is unlikely to gain a large number of subscribers and be able to publish interesting content. But for manufacturers and sellers of consumer goods, having social accounts. networks are vital. This also applies to the service sector.

Firstly, it is an excellent tool for increasing sales and reaching an audience. And secondly, the company will be able to be closer to its customers.

Alexander Sokolovsky: Now Instagram is gaining momentum, but VKontakte is not far behind. Although in the first case, users of the photo network do not often search here for the products they need. Rather, sellers themselves make offers to them through Direct messages, likes, subscriptions, and comments.

Regarding the loss of relevance, I can say that Odnoklassniki is becoming less and less attractive to advertisers.

Tipler: Are promotion methods different on VK, Facebook and Instagram?

Alexander Sokolovsky: They have one thing in common - this is content that needs to immediately “hook” the reader of the feed. This is usually done in a split second. The presentation format is another matter. For example, a good photo on Instagram can replace 1000 words of text. There are also some aspects that make them really different. If hashtags are the basis on Instagram, then on VKontakte they practically do not work.

Tipler: Tell me, what average monthly budget does a company need to allocate for effective promotion on social networks? Does it depend on the niche?

Alexander Sokolovsky: Since they really depend on the niche, it’s difficult for me to give any average figure. It all depends on the size of the company, its location, competition and other important factors.

Tipler: What's the best way to do this? On your own or contact a qualified agency, for example, GreenPR SMM agency?

Alexander Sokolovsky: If the company has a marketing department or at least several specialists on staff, then you can try to do this on your own. Especially if the budget is limited. Of course, it is easier to outsource this, but in this case you need to carefully monitor the allocation of the budget and the fulfillment of obligations.

Tipler: If you do it yourself, please tell us which promotion tools are the most effective?

AAlexander Sokolovsky: If we talk about Instagram, then this is targeting, mass following, mass liking, promotions, contests, sweepstakes, etc. Today there are many promotion methods, the effectiveness of which can be measured in numbers.

Tipler: Does targeted advertising work on social networks today? How to set up high-quality advertising without wasting money?

Alexander Sokolovsky: Yes, it still works. To set up targeting correctly, you need to clearly know your target audience, find it and filter it. Then you need to create a killer offer in the ad that will either hit the target audience’s pain points or communicate a solution to their problems.

Tipler: Many companies register pages on social networks, publish posts, but there is no live activity? Why?

Alexander Sokolovsky: In such cases, I like to quote the words of Stuart Henderson: “Running a business without advertising is like winking at girls in complete darkness.” So it is with social media. networks. You can have really cool content, but it won't do any good if you don't drive traffic to it.

Tipler: Content marketing is trending today. What role do social networks play in it? How to make content marketing and social networks friends?

Alexander Sokolovsky: Many companies make a serious mistake when they publish only promotional content. This quickly gets boring for subscribers and they simply leave. Today, it is very important to provide value for free to readers. There is informational and educational content for this. So, you will show your expertise, become an opinion leader, you will begin to share valuable knowledge that your competitors do not have. And your subscribers will love you for it.

Tipler: Has video content been rapidly gaining momentum lately? Why? Your forecasts regarding the development of the video content market in marketing for the next 5 years.

Alexander Sokolovsky: Yes, indeed, today video content is a very effective tool in social media. networks. Probably because it’s easier for a person to perceive information, especially if the video is fascinating and grabs attention from the first seconds.

I think that in the next 5 years this trend will develop and cover more and more sites.

Tipler: Do you offer training courses?

Alexander Sokolovsky: Yes, I systematically conduct Instawebinars on promoting business accounts and for girls who want to become famous on Instagram. I am also invited to speak at trainings for Business Youth and other well-known projects.

To date, my training courses have been completed by more than 2,000 people who successfully sell their services through Instagram, as well as goods wholesale and retail.

Alexander Sokolovsky: We maintain a Tooligram blog, where our employees, as well as fellow SMM experts, talk about trends in social media promotion. networks, tricks, life hacks and other useful things that help people become specialists in this field. I also recommend visiting our YouTube channel, where we publish how-to videos about promoting on Instagram. And of course, I invite you all to my Instawebinar.

Tipler: What to do when reach on social networks drops?

Alexander Sokolovsky: First of all, you need to think about the content you publish. Maybe it's not interesting to your audience. Conduct testing, see which publications are more interesting to subscribers. In this case, repost competitions with valuable gifts also work well.

Alexander Sokolovsky: I agree that instant messengers are gaining popularity. However, social Networking continues to be an effective marketing tool. And, I want to tell you, this will continue for many years to come.

As always, a portion of useful things: